For more than 20 years, the Chicago Citywide Literacy Coalition served as a network of adult literacy providers working together to share resources and raise awareness. As the organization’s role expanded, its leadership recognized that the existing brand no longer reflected the full scope of its work or its future direction.

As scaleLIT’s programs expanded, communications needed to support a growing volume of activity without slowing delivery. Throughout the year, the organization facilitates learning circles, digital literacy sessions, workforce-related programming, and partner convenings that require clear, consistent communication tied closely to service delivery.

As scaleLIT’s services expanded, digital platforms needed to do more than share information. They needed to help people find, understand, and access services with minimal friction.

As scaleLIT’s communications needs grew, sustainability became just as important as execution. The organization needed ways to maintain clarity and consistency across programs without creating systems that were difficult to manage or disconnected from day-to-day work.

As scaleLIT’s communications matured, long-term sustainability required more than consistent execution. It required internal confidence, shared understanding, and clear ownership.