UCAN Live: Public-Facing Clarity Under Pressure
Client: UCAN
Focus: Branding and digital launch of a public-facing violence intervention platform
Partnership Type: Embedded senior execution support aligned to UCAN leadership direction
Context
UCAN operates in environments where public communication carries real consequence. In moments involving violence intervention, crisis response, and community safety, clarity, tone, and restraint matter as much as speed.
UCAN Live was developed as a public-facing platform to provide information, resources, and support connected to UCAN’s violence intervention and prevention work. The initiative required not only clear messaging, but a distinct identity that could be trusted immediately by community members, partners, and the public.
UCAN leadership defined the purpose, narrative, and boundaries of UCAN Live. causeFX partnered with UCAN to support branding and digital launch execution within a defined timeline, coordinating across multiple internal and external stakeholders.
Our Approach
causeFX operated as embedded senior execution capacity during a time-bound launch window.
Working from UCAN’s leadership direction, we helped translate intent into a clear, public-facing program identity and digital presence. The focus was on creating an identity and launch experience that felt calm, credible, and aligned with UCAN’s trauma-informed values.
Execution emphasized discipline and coordination. Naming, visual identity, digital structure, and launch communications were developed to work together, allowing UCAN Live to enter the public space with clarity rather than noise.
What This Looked Like in Practice
causeFX supported the branding and digital launch of UCAN Live by executing across multiple workstreams simultaneously.
This included:
Supporting the program name, logo, and visual identity
Translating leadership intent into a clear, public-facing brand system
Launching a dedicated website to house resources and information
Supporting a limited digital ad effort to extend reach during launch
Coordinating execution across UCAN teams and external partners
Delivering all components within a defined launch window
The work required close coordination and fast decision-making, with execution shaped by context and sensitivity rather than standard campaign playbooks.
Outcome
UCAN Live launched with a clear identity and a credible public presence.
UCAN was able to:
Introduce a new initiative without confusion or misalignment
Establish immediate trust through clear branding and tone
Provide accessible, centralized information during sensitive moments
Coordinate internal and external stakeholders around a shared launch
Communications reinforced UCAN’s role as a steady, values-driven organization operating with care and accountability.
Why This Matters
Public-facing initiatives tied to violence intervention demand more than speed. They require trust from the first interaction.
By supporting branding and digital launch execution within a defined window, causeFX helped UCAN bring UCAN Live into the public sphere with clarity, coordination, and restraint, while preserving full narrative ownership with UCAN leadership.
This case study demonstrates how senior execution support can strengthen public communication under pressure without diluting intent or values.
