UCANtoo - Case Study
The Cause
Get talented professionals to choose a career in community service via UCAN.
<goals | objectives>
Leverage the positive outcomes of working for UCAN to drive applicant traffic
Reinforce messaging throughout journey and convert qualified candidates
UCAN faced an unprecedentedly challenging hiring market during the “Great Resignation.” They were looking for a way to standout as an organization as they expanded their team. We put together a campaign, UCANtoo, to take advantage of their greatest recruiting assets to remain competitive in the marketplace.
The
<strategies | results>
We developed a multi-platform campaign that utilized digital ads featuring UCAN staff. In addition to ads, we created a microsite (ucantoo.info) to engage job-seekers who could become employees and show them the benefits of working at UCAN. 90% of new hires engaged with the microsite during the campaign. We were able to achieve over 100,000 impressions, 10,000 microsite visits and over 5,000 job listing views.
