Program Visibility Across a Living Service Ecosystem
Client: Centers for New Horizons
Focus: Ongoing program communications across multiple services and audiences
Partnership Type: Embedded program communications execution support
Context
Centers delivers a wide range of programs serving children, families, and providers across Chicago. These services operate on different timelines, serve different audiences, and evolve in response to funding, policy, and community needs.
Following leadership transition and the establishment of a more consistent digital foundation, communications needed to support the reality of daily service delivery. Programs were launching, expanding, shifting focus, or concluding, often simultaneously. Maintaining clarity across this ecosystem was essential for access, participation, and trust.
causeFX partnered with Centers to support how programs were communicated as they changed over time, ensuring services remained visible and understandable without adding strain to program staff.
Our Approach
causeFX treated program communications as an extension of operations.
Rather than organizing communications around campaigns, we aligned execution to how programs actually functioned. This meant prioritizing accuracy, timing, and usability over polish, and updating communications in real time as services evolved.
Working alongside Centers leadership and staff, causeFX helped translate active programs into clear digital and written communications that reflected current offerings. The focus was on keeping information current and accessible rather than creating static narratives.
What This Looked Like in Practice
Program visibility work touched many areas of Centers’ operations.
causeFX supported:
Ongoing updates to program pages as services shifted
Clear descriptions of eligibility, schedules, and participation pathways
Communication of new and evolving initiatives
Coordination across programs to avoid confusion or overlap
Digital clarity for families, providers, and partners seeking services
This work required constant context and close collaboration, as programs rarely stood still.
Outcome
Centers maintained program clarity across a complex and evolving service landscape.
The organization was able to:
Keep services visible and accessible as offerings changed
Reduce confusion among families and partners
Support participation by providing accurate, timely information
Maintain trust through consistency and reliability
Communications helped programs stay connected to the people they were designed to serve.
Why This Matters
For community-based organizations, program communications are not promotional. They are a form of access.
This case study demonstrates how communications can support service delivery by functioning as a living system, adapting as programs evolve while preserving clarity and trust.
