Embedded Communications Operations Over Time
Client: Centers for New Horizons
Focus: Always-on communications execution across programs, seasons, and leadership eras
Partnership Type: Long-term, embedded communications operations support
Context
Over six years, Centers moved through multiple phases of organizational change. The organization digitized its communications foundation, marked a 50-year milestone, navigated an Executive Director transition that included interim leadership, and continued delivering essential services to children, families, and providers throughout.
Across this time, communications needs did not arrive as discrete projects. They emerged continuously through program launches, seasonal fundraising moments, provider training cycles, reporting requirements, and day-to-day operational realities.
Centers needed communications support that could adapt without resetting, retain context across years, and remain steady through leadership and operational change.
causeFX partnered with Centers as embedded execution support, operating alongside leadership and staff to ensure communications stayed aligned, functional, and responsive over time.
Our Approach
causeFX treated communications as part of operations.
Rather than working in fixed scopes or campaign cycles, we provided ongoing execution support shaped by real needs as they arose. The role required continuity, judgment, and flexibility rather than constant re-briefing or reinvention.
Working across leadership eras, causeFX maintained institutional memory while adapting to new priorities and working styles. Execution support flexed across digital, print, and coordination needs, always aligned with Centers’ mission and service delivery.
The partnership emphasized reliability. Communications work continued even as staff roles shifted, priorities changed, or timelines compressed.
What This Looked Like in Practice
Embedded communications operations touched nearly every part of Centers’ work.
causeFX supported:
Ongoing website maintenance and program updates
Regular newsletters and segmented communications
Annual report production and impact storytelling
Fundraising and seasonal giving initiatives
Print coordination with vendors and partners
Digital ads, testing, and optimization
Content production that filled gaps as needs emerged
Much of this work happened behind the scenes, ensuring that communications did not become a bottleneck as the organization moved.
Outcome
Centers maintained communications continuity across six years of change.
The organization was able to:
Keep programs visible and information current over time
Navigate leadership transition without communications disruption
Reduce execution strain on internal teams
Build systems and rhythms that outlasted individual moments
Communications became a stable, trusted function rather than a recurring challenge.
Why This Matters
The hardest communications work is not the launch. It is the maintenance.
For community-based organizations, impact depends on consistency. Families must find services. Providers must access training. Funders must understand continuity. All of this requires communications that work day after day, year after year.
This case study demonstrates what it looks like to treat communications as operational infrastructure. For Centers, that meant having a partner who could stay present, adapt, and execute through growth, transition, and daily realities.
