Back 2 Our Future Strategy

The Cause

Get 500 kids back in school by the end of June

<goal(s) | objectives>

Engage & inform students and their advocates about program

Build funnel of students & enroll into program via UCAN

The

Branding

<strategies | tactics>

Microsite

Digital

Create branding elements that visually appeal to the target demographic.

Create a microsite that provides information and the opportunity to enroll.

Place content in front of target audiences by leveraging the appropriate platforms.

  • Visual direction

  • Messaging guidelines

  • Graphic design

  • Stock imagery

  • Program information

  • Enrollment page call to action + form

  • Remarketing pixels

  • SEO

  • Social ads

    • FB/IG, Snapchat

  • Broadcast ads

    • Spotify

  • Mobile ads

MY TIME TO SHINE

Helping you(th) take the initiative to finish school

The Timeline

  • During this phase we will:

    -Finalize branding and visual content

    -Build and test microsite

    -Coordinate initial round of ads

  • During this phase we will:

    -Set microsite and initial ads live

    -Create 2nd round of ads

    -Monitor and adjust campaign based on reporting and metrics

  • During this phase we will:

    -Leave space, budget and opportunity to fine tune the campaign to get the maximum impact based on the data gathered in the previous months.