
Proposal Presentation
The Cause
<goals | objectives>
Generate qualified top-of-the-funnel sales leads.
Build a marketing program that deepens and amplifies the Ascenda brand
Create systems to engage leads and convert them into clients
The
<strategies | tactics>
Project Managment
Create processes to efficiently implement marketing initiatives
Thought Leadership
Generate content that positions Ascenda as an authority in the space
Digital Marketing
Place content in front of target audiences by leveraging the appropriate platforms
Strategy development and implementation
Asset management
Template development
Audience development & messaging guidelines
Content calendar
Digital content
Blog content
Social management
Digital ads
SEO
Newsletter / drip campaign (Act On)
The Timeline
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During this phase we will:
-Review and sign contract
-Pay initial retainer
-Schedule kickoff meeting
-Review timeline of work and meeting schedule
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During this phase we will:
-Have kickoff meeting
-Inventory current assets
-Review digital setup
-Identify and implement ongoing marketing needs
-Develop scope of work and timeline
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During this phase we will:
-Create initial project management workflows
-Review communication plan
-Continue ongoing marketing needs
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During this phase we will:
-Launch first round of content
-Start initial digital ad campaign
-Create timeline for next 90 days
The Budget
$4,500 / Month for 12 months
(plus cost of software & digital ads spend)
Paid monthly